Think AI-powered SEO is a magic wand for your online store? Think again. If you’ve heard the hype and hoped generative SEO would make your site rank while you nap, it’s time for a wake-up scroll.
Q: Can ChatGPT write product pages effectively?
A: Not by itself. While LLMs can generate content quickly, they lack context about your products, customer pain points, and competitive angles. To create SEO-rich pages, provide detailed inputs like materials, use cases, and unique value propositions, then edit ruthlessly for clarity and tone.
Q: Does more content automatically improve SEO rankings?
A: No. Google favors quality over quantity, especially post-Helpful Content Update. AI generated fluff or repetitive posts can harm your SEO. Focus on creating useful, specific content that addresses actual search intent.
Q: Can AI handle SEO strategy without human input?
A: Not really. AI can assist with keyword research and SERP analysis, but it doesn’t grasp your profit margins, seasonal demand, or high-converting products. Use AI as a co-pilot, not an autopilot. Human oversight is essential for strategic decisions.
Q: Does Google penalize AI-generated content?
A: Only if it’s bad. Google’s concern is with quality, not authorship. Whether content is from a human or a bot, it must be helpful and relevant. Sites using .shop domains with rich product data and intent-aligned copy are already in AI’s good graces.
Takeaway: Use AI to lighten your SEO load, but keep your strategy smart and your copy sharp. Your site (and your rankings) will thank you.
